Logo Usage
PRIMARY LOGO WITH WEBSITE
Primary Logo with Website Usage:
- All marketing collateral including brochures, flyers, presentations
- All exhibit, trade show, event signage
- All non-IBC websites*
*If the specs for this logo are small (100x100 px for example) and the website is too small to read, the primary logo without the website should be used.
PRIMARY LOGO WITH WEBSITE AND TAGLINE
Primary Logo with Website and Tagline Usage:
- Optional use on all marketing collateral including brochures, flyers, presentations
- Optional use on all exhibit, trade show, event signage
- Optional use on all non-IBC websites
*If the specs for the logo are small (100x100 px for example) and the website and tagline are too small to read, the logo without the website or tagline should be used.
PRIMARY LOGO WITHOUT WEBSITE
Primary Logo without Website Usage:
- On IBC website
- On embroidery
- On items where it is too small to read (ex: small promotional items)
- On non-IBC websites*
*If the specs for the logo are small (50x50 px for example) and the “running man” is too small to make out, the submark/favicon should be used.
PRIMARY LOGO W/O WEBSITE, BUT WITH TAGLINE
Primary Logo without Website, but with Tagline Usage:
- On IBC website as Header Logo (current)
- Optional embroidery use if tagline is large enough to be legible
- Optional use on non-IBC websites*
*If the specs for the logo are small (100x100 px for example) and the tagline is too small to read, the logo without the website or tagline should be used.
INVERSED PRIMARY LOGO WITH WEBSITE
Inversed Primary Logo with Website Usage:
- Optional use on all marketing collateral including brochures, flyers, presentations, exhibit, trade show, event signage that call for a unique design approach, but should only be paired with IBC’s Primary Colors
SUBMARK/FAVICON
Submark/Favicon Usage:
- Use for website favicon or when the specs of a logo call for it to be less than 50x50 px.
PRIMARY B&W LOGO WITH WEBSITE
Primary B&W Logo with Website Usage:
- Use for laser engravings, embroidery, 3d printing, textile printing when monochrome formats are required.
- Use for Scanning and faxing
- Use for Partnerships and collaborations announcements
Logo Spacing:
- The minimum whitespace around the IBC logo is equal to the heighth of the letter “B” squared off
Typography
Headlines
Standard Typeface Usage
FONT-FAMILY
“Bebas Neue”
LETTER-SPACING
Normal
FONT COLOR
R: 16 G: 6 B: 159
HEX: #10069F
C100, M79, Y0, K0
PANTONE Blue 072 C
LETTER CASE
ALL CAPS
Headlines
Standard Typeface Usage
FONT-FAMILY
“Bebas Neue”
LETTER-SPACING
Normal
FONT COLOR
R: 255 G: 255 B: 255
HEX: #FFFFFF
C0, M0, Y0, K0
PANTONE White 000C
BACKGROUND COLOR
R: 239 G: 51 B: 64
HEX: #EF3340
C0, M90, Y76, K0
PANTONE Red 032 C
*This Alternate Headline is to be used on the website or printcollateral to highlight or accentuate the main content of aproduct or service offering. (Ex: Parcels, Freight, E-Commerce).
Subheadings
Standard Typeface Usage
FONT-FAMILY
“Bebas Neue”
LETTER-SPACING
Normal
FONT COLOR
R: 16 G: 6 B: 159
HEX: #10069F
C100, M79, Y0, K0
PANTONE Blue 072 C
LETTER CASE
ALL CAPS
SUBTITLES
Standard Typeface Usage
FONT FAMILY
"Roboto Bold"
LETTER-SPACING
"Normal"
COLOR USAGE
R: 0 G: 174 B: 239
HEX: #00A6D6
C100, M0, Y0, K0
PANTONE Process Cyan C
LETTER CASE
ALL CAPS
Body Copy
Standard Typeface Usage
FONT FAMILY
"Roboto Bold"
LETTER-SPACING
"Normal"
COLOR USAGE
R: 105 G: 105 B: 105
HEX: #696969
C0, M0, Y0, K59
LETTER CASE
ALL CAPS
*Use of the font weight variations within the “Roboto” font-family are permitted for elements like bulleted lists and emphasized words in paragraphs.
call to action
Primary CTA Usage
FONT FAMILY
"Bebas Neue"
LETTER-SPACING
2.4px
FONT COLOR
R: 255 G: 255 B: 255
HEX: #FFFFFF
C0, M0, Y0, K0
PANTONE White 000 C
BACKGROUND COLOR
R: 239 G: 51 B: 64
HEX: #EF3340
C0, M90, Y76, K0
PANTONE Red 032 C
BORDER-RADIUS
8px
TEXT-ALIGN
Center
